Kalex Product Development


Product preparation and development forms the essential foundation of our expertise and services at Kalex™.

Whether it’s a flavour or product, developing a new product or modifying an existing one starts by effectively engineering broad consumer appeal.

These are the crucial questions that we focus on exclusively, with one simple response. In our modern on-site laboratory, we formulate and prepare the perfect product for you.

The tongue and the nose don’t lie. That’s why we dedicate our skills and expertise to achieve maximum, unanimous sensory preference. We know that this is what will compel consumers to choose your product over the competition.

And because preference of flavour cannot be negotiated or debated, we ensure the products we prepare and develop for our clients needs achieve only one response. Preference! That’s pure sensory innovation.

Taste, Smell and Appeal

Quality Flavours In

In our laboratory, we can create ready to taste samples, developed according to our customers’ requirements precisely according to their specific needs.

With this facility, our clients know that they have the best flavours for their products that will help them achieve their goals.

Working with all natural, nature identical based flavours. The recipe for ice cream that is delicious takes ingenuity and expertise. Expertise Kalex has developed and perfected over decades.

Flavours for
Ice Creams

Flavours for
Cold Drinks

Understanding that consumers requirements differ when it comes to soda soft drinks in different regions, Kalex has worked hard to not only improve on many of the known flavours, but have also created new unique flavours and combinations to stand out from the crowd. Kalex were also market leaders in reformulating products in order to meet the “Sugar Tax” requirements prior to them being enforced in South Africa.

At Kalex, we understand that flavours can always be innovated, sharpened or altered slightly to improve on existing flavour types.

Savoury flavours can be just as challenging as any other food product flavour, but because of our unique on-site laboratory, we are able to develop, innovate and improve on existing flavour categories so that our client’s products become favourites in their target market.

Flavours for
Potato Chips and Snacks

Kalex – Flavour company in SA takes significant interest in new Product Development.

With a mission to lead the flavour and new product development segment, we at Kalex are also proactively developing unique flavours, rather than following the routine, and replication of existing products.
At Kalex, pure sensory innovation remains key to the evolution of the flavour industry. However, the challenge facing food and drink manufacturers, is whether to introduce brand new product ideas, or follow traditional consumer trends created by other manufacturers innovators. Retailers are finding it more and more challenging to accommodate yet another near identical product on their ever-decreasing shelf space. The challenge therefore is how to build a new, original product and brand that will hold market share, as opposed to have to compete for competitor scraps. Kalex offer a unique service to help develop and innovate product segments with original flavours.

Original Flavours Vs. Replicated Flavour.

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